A PERFORMANCE MARKETING AGENCY
ACROSS EUROPE AND AFRICA
About Us
4. BIGLEAD IS A GROUP OF COMPANIES with over 200+ years of experience mostly in retail financial services and products
What is a Performance Marketing Agency?
You only pay for success
We guarantee a constant flow of sales into your environment (or you don't pay us)
Big Volume Lead Generation
Reaching people primarily through their phones
SMS MARKETING
META MARKETING
CREDIT VETTED MARKETING
- Long running text (SMS) campaigns
USPs
- Proprietary marketing platform (Leadify*) for long running campaigns
- Real time ROI reporting
- Big senders, 1B SMS per year
- Facebook lead form marketing
- 35M impressions monthly and growing
USPs
- largest Meta performance marketing agency in Africa
- Proprietary real-time link into FaceBook leads API
- Perfect partner for your internal / agency; we bring the guaranteed volumes
- Creative design/approval, content creation, campaign management,
- CRM integrations, etc included in risk pricing
- Customers enter using free money tools (credit reports, loan/card finding services)
- Insurance sales based on matching criteria
USPs
- Credit bureau integration
- No competition in this space – BIG
- Volumes possible. However, can be lower conversions, but priced the best for evert R1 premium sold
Big Volume Lead Generation
Reaching people primarily through their phones
CONVERSATION MARKETING
- Long running text (SMS) campaigns
- Text to web
- Text to WhatsApp
- Text to conversations/chat commerce
USPs
- Proprietary marketing platform (Leadify*) for long running campaigns
- Proprietary chat automation platforms (WhatsApp, web or text chatbots)
META MARKETING
- Facebook/Instagram marketing
- WhatsApp marketing
USPs
- largest Meta performance marketing agency in Africa
- Proprietary real-time link into FaceBook leads API
- Proprietary WhatsApp chat automation
- Creative design/approval, content creation, campaign management, CRM integrations, etc included in risk pricing
CALL CENTRA MARKETING
- Warm-up lead generation
- Sales fulfilment (financial services accredited)
- Full service BPO/GBS
USPs
- English speaking, European/African time zones, costs in ZAR
- Registered ‘Financial Services Provider’
CREDIT VETTED MARKETING
- Credit vetting: Credit reports (free), loan/credit card/mobile contract applications
- Profile matching: Life, car & home, health & funeral, other insurance
USPs
- Credit bureau integration
- Targeting and filtering on credit profile
- Product ‘matching’ based on credit profile
- Consumer brand champion
- Credit vetted leads
CONVERSATION MARKETING
META MARKETING
- Long running text (SMS) campaigns
- Text to web
- Text to WhatsApp
- Text to conversations/chat commerce
USPs
- Proprietary marketing platform (Leadify*) for long running campaigns
- Proprietary chat automation platforms (WhatsApp, web or text chatbots)
- Facebook/Instagram marketing
- WhatsApp marketing
USPs
- largest Meta performance marketing agency in Africa
- Proprietary real-time link into FaceBook leads API
- Proprietary WhatsApp chat automation
- Creative design/approval, content creation, campaign management, CRM integrations, etc included in risk pricing
CALL CENTRA MARKETING
CREDIT VETTED MARKETING
- Warm-up lead generation
- Sales fulfilment (financial services accredited)
- Full service BPO/GBS
USPs
- English speaking, European/African time zones, costs in ZAR
- Registered ‘Financial Services Provider’
- Credit vetting: Credit reports (free), loan/credit card/mobile contract applications
- Profile matching: Life, car & home, health & funeral, other insurance
USPs
- Credit bureau integration
- Targeting and filtering on credit profile
- Product ‘matching’ based on credit profile
- Consumer brand champion
- Credit vetted leads
Clients & Testimonials
I have partnered with Olico for a number of years’, I can recommend their services. They are responsive and quick to adjust any campaign on the fly while still ensuring stability of lead flows and quality of the campaigns. They are quick to adapt and willing to find creative solutions. They are definitely in a class of their own and I value their marketing expertise in lead generation.
Melody Redman
OLICO as a lead gen partner to Liberty and Standard Bank have been extremely consistent and reliable with delivery and adherence to quality standards. They understand their base well and have mastered the direct marketing elements to extrapolate value for their institutional clients. Their strength particularly is in their data and propensity modeling capabilities. This primarily accounts for our long-standing partnership and we look to build on this further.
Vijay Vettiyamkunnath
MoneyShop are one of our longest standing partners of almost 5 years, and we really appreciate the lengths they are willing to go to ensure the leads are of a great quality and their interest in testing & trying new things in an ever changing Fintech world. Thank you MoneyShop!
Pierre van der Westhuize
“Olico and the MoneyShop team have embraced our partnership in the true sense of the word. They are deeply invested in data analytics, understanding our product-to-client profile fit and iterating feedback to deliver measurable improvements. We value them as a strategic partner, invested in a long-term relationship and appreciate and enjoy their way of engaging with us”
Steph Bester
Olico has been a valuable partner for OneSpark over the last few years. They have consistently delivered high-quality leads and gone above and beyond to assist us in growing our business. We are extremely satisfied with the service that Olico has provided us.
Ricky Kadish Big Lead Value Offering
BigLead is a full service performance marketing agency that complements both a traditional marketing agency as well as your internal marketing team
WE DON'T
- Charge a retainer
- Charge for creative design
- Charge for campaign strategy
- Charge data science or development fees
WE DO
- Charge only for successful and profitable campaigns
- Deliver an ongoing consistent high volume of new customers
- Directly integrate and automate via APIs
Group of companies
*previously Olico group
BIG VOLUME LEAD GENERATION & PERFORMANCE MARKETING
PLATFORMS & SERVICES
- Netherlands and South Africa offices
- Centralised development, data science and global sales
- For lead clients: Credit vetted sales leads
- For consumers: Free credit reports, loan finding, insurance quotes all via chatbots
The best SMS/ email/ dialer platform for big volume long-running campaigns in the world
- Largest SMS marketer in Africa* (on pure performance basis)
- Cold “smart” data (supplier to call centres)
- Performance marketing on Meta (Facebook, Instagram, WhatsApp)
- WhatsApp chatbots and sales conversions
A debt consolidation business built entirely on a single WhatsApp line (using chatbots, live credit bureau links, agent CRM, WhatsApp marketing)
- Call centre marketing
- BPO/Global business services
- Sales fulfilment for financial service
- Data science sold on a performance basis
- Batch data processing & real-time end points for live processing
- A content agency
- Full service media agency
I have worked with the team from Olico for over a decade now and we have grown both our businesses together by always being open and honest in terms of what we want to achieve by sharing the knowledge and data we obtain from a lead to sale. Their team is diverse and dynamic in providing leads through ever changing paramotors in the market and we look forward to the next decade where we will continue to grow and build our business with them in the future.
Nicole Dessington General Manager