Case Studies
Case Study 01
SA’s largest direct Life Insurer
- 10 years partnership on Life Insurance
- 9 years partnership on Funeral Plans
- 1,12M sales leads generated
- 143K policies sold
data
Long running SMS campaigns
Credit vetted leads (credit reports, loans, credit cards)
Meta marketing
A steady stream of automated sales leads into our partner’s sales operation
Co-built a very profitable insurance book
• R20M in funeral sales premium @ ave effectiveness of 14%
• R16M in life sales premium @ ave effectiveness of 10%
Case Study 02
Large SA Bank Life Insurer
- 10 years+ partnership on Life Insurance
- Total leads 510 000
- Pre-Covid 15%, Post 10% (Stricter underwriting)
- Ave premium +-R310
data
Long running SMS campaigns
Credit vetted leads (credit reports, loans, credit cards)
A steady stream of automated sales leads into our partner’s sales operation
Co-built a very profitable insurance book
• R20M in sales premium @ 13% conversion rate