Logo_Large
BigLead_Icon

Case Studies

Case Study 01

SA’s largest direct Life Insurer

  • 10 years partnership on Life Insurance
  • 9 years partnership on Funeral Plans
  • 1,12M sales leads generated
  • 143K policies sold
Logo_Large

data

Logos_-OlicoMarketing

Long running SMS campaigns

Logos_-Moneyshop

Credit vetted leads (credit reports, loans, credit cards)

Logos_-Metalytics

Meta marketing

A steady stream of automated sales leads into our partner’s sales operation

Co-built a very profitable insurance book

• R20M in funeral sales premium @ ave effectiveness of 14%
• R16M in life sales premium @ ave effectiveness of 10%

Case Study 02

Large SA Bank Life Insurer

  • 10 years+ partnership on Life Insurance
  • Total leads 510 000
  • Pre-Covid 15%, Post 10% (Stricter underwriting)
  • Ave premium +-R310
Logo_Large

data

Logos_-OlicoMarketing

Long running SMS campaigns

Logos_-Moneyshop

Credit vetted leads (credit reports, loans, credit cards)

A steady stream of automated sales leads into our partner’s sales operation

Co-built a very profitable insurance book

• R20M in sales premium @ 13% conversion rate

Scroll to Top