Services
BigLead companies, products & services
Data Science
Machine Learning
- Prediction models for everything: Response, Conversion, Default, Non-payment, Income, Credit rating etc.
- Batch models for pre-marketing targeting
- Real-time endpoint models for application filtering
Artificial Intelligence
- Multi-platform chat automation: WhatsApp, Web, SMS, Messenger
- Chatbot development and deployment
- Using API’s to enable in-chat quoting, credit approval and credit scoring
Information Based Strategy
- All campaigns optimised using a ‘test-and-learn’ strategy
- Hypothesis driven campaign strategy development
- Automated ‘AB testing on everything: message, list, gateway, channel etc.